tag:blogger.com,1999:blog-72964808316292208312012-02-16T11:10:09.754-08:00imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.comBlogger61100tag:blogger.com,1999:blog-7296480831629220831.post-92193908574923836182008-10-31T05:58:00.000-07:002008-10-31T06:01:19.274-07:00LA PASSIONE VERSO I DETTAGLI è IL SEGRETO PER UN DESIG VINCENTE.<br /><br /><br />-RISPECCHIA UN PENSIERO, UNA NECESSITà, UNA <span style="font-size:180%;">PASSIONE</span><br /><br />-è L' INCONTRO TRA IL CONSUMATORE E IL PRODUTTORE/ DESIGNER<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7296480831629220831-9219390857492383618?l=imo-ndi-imo.blogspot.com' alt='' /></div>imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.com0tag:blogger.com,1999:blog-7296480831629220831.post-34231880014990357832008-10-31T05:48:00.000-07:002008-10-31T05:57:29.165-07:00APPLE risulta avere strategie commerciali analoghe , focalizzandosi su altri canoni quali :<br /><br />_MINIMALISMO<br /><br />_SEMPLICITà<br /><br />_CURA DEL PARTICOLARE<br /><br />_LARGO MARGINE DI AS<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_enOOMI35Xp4/SQr_XURHJdI/AAAAAAAAAGw/D-AeuOGXpJU/s1600-h/Immagine+2.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 250px;" src="http://1.bp.blogspot.com/_enOOMI35Xp4/SQr_XURHJdI/AAAAAAAAAGw/D-AeuOGXpJU/s400/Immagine+2.png" alt="" id="BLOGGER_PHOTO_ID_5263299890578400722" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_enOOMI35Xp4/SQr_XIsNHtI/AAAAAAAAAGo/JFV5YzPMBs4/s1600-h/Immagine+1.png"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 252px;" src="http://2.bp.blogspot.com/_enOOMI35Xp4/SQr_XIsNHtI/AAAAAAAAAGo/JFV5YzPMBs4/s400/Immagine+1.png" alt="" id="BLOGGER_PHOTO_ID_5263299887470812882" border="0" /></a>SISTENZA NEI CONFRONTI DELLA CLIENTELA<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />NEGOZIO APPLE DI MANHATTAN<br /><br /><br /><br /><br />link per pagina web con relative parole utilizzate nei blog inerenti a questo brand:<br /><a href="http://www.brandtags.net/browse.php?id=72">http://www.brandtags.net/browse.php?id=72<br /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7296480831629220831-3423188001499035783?l=imo-ndi-imo.blogspot.com' alt='' /></div>imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.com0tag:blogger.com,1999:blog-7296480831629220831.post-30988761590212635422008-10-31T05:17:00.000-07:002008-10-31T05:42:30.878-07:00Tutto questo porta il gruppo ad effettuare una ricerca a riguardo che verterà attorno a questi 2 brand .<br />Senza dubbio essi sono stati perfettamente in grado di entrare a pieno titolo nella"top ten" dei marchi piu fidelizzanti, rispetto ai quali gravitano molte aspettative, in alcuni casi una sorta di culto.<br />Tutto ciò obbliga lo stesso BRAND a dover sorprendere costantemente in una spasmodica ricerca dell' effetto "woow".<br /><br />Qui di seguito riportiamo il link di una PAGINA WEB SULLA QUALE SONO ELENCATE GRAFICAMENTE LE PAROLE CHIAVE PIU UTILIZZATE NEI BLOG RIGUARDANTI NIKE<br /> <a href="http://www.brandtags.net/browse.php?id=1">http://www.brandtags.net/browse.php?id=1</a><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_enOOMI35Xp4/SQr3ihgzLiI/AAAAAAAAAGg/K56MoOxD7RY/s1600-h/nike-lagat-runner-ad.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 295px; height: 400px;" src="http://2.bp.blogspot.com/_enOOMI35Xp4/SQr3ihgzLiI/AAAAAAAAAGg/K56MoOxD7RY/s400/nike-lagat-runner-ad.jpg" alt="" id="BLOGGER_PHOTO_ID_5263291287019400738" border="0" /></a><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQr3icWdOHI/AAAAAAAAAGY/aLdWacHju94/s1600-h/witnesses.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 467px; height: 350px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQr3icWdOHI/AAAAAAAAAGY/aLdWacHju94/s400/witnesses.jpg" alt="" id="BLOGGER_PHOTO_ID_5263291285633841266" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />NIKE ENTRA NELLA VITA DELLE PERSONE . NELLA NOSTRA QUOTIDIANITà,ATTRAVERSO BOMBARDAMENTI PUBBLICITARI.<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_enOOMI35Xp4/SQr3hyqA8uI/AAAAAAAAAGQ/gO_yRSDLnXc/s1600-h/pubb+jap+nike.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 268px;" src="http://4.bp.blogspot.com/_enOOMI35Xp4/SQr3hyqA8uI/AAAAAAAAAGQ/gO_yRSDLnXc/s400/pubb+jap+nike.jpg" alt="" id="BLOGGER_PHOTO_ID_5263291274441585378" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7296480831629220831-3098876159021263542?l=imo-ndi-imo.blogspot.com' alt='' /></div>imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.com0tag:blogger.com,1999:blog-7296480831629220831.post-26070625933887599462008-10-31T04:52:00.000-07:002008-10-31T05:22:55.357-07:00<span style="font-size:130%;">RISULTATI EMERSI DALLE NOSTRE INTERVISTE SU UN TARGET DI ETà COMPRESO FRA I 17 E I 30 :</span><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQrxqK-qB5I/AAAAAAAAAFw/Acp46B7mqYw/s1600-h/tua-mamma.gif"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 85px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQrxqK-qB5I/AAAAAAAAAFw/Acp46B7mqYw/s200/tua-mamma.gif" alt="" id="BLOGGER_PHOTO_ID_5263284821339801490" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_enOOMI35Xp4/SQrxqtkO60I/AAAAAAAAAF4/01Mp4SNgnTQ/s1600-h/sosoo.gif"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 200px; height: 98px;" src="http://1.bp.blogspot.com/_enOOMI35Xp4/SQrxqtkO60I/AAAAAAAAAF4/01Mp4SNgnTQ/s200/sosoo.gif" alt="" id="BLOGGER_PHOTO_ID_5263284830624213826" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_enOOMI35Xp4/SQrxqtkO60I/AAAAAAAAAF4/01Mp4SNgnTQ/s1600-h/sosoo.gif"><span style="color: rgb(0, 0, 0);font-family:arial;" >Prendendo in esame il secondo grafico è emersa una preferenza verso 2 principali brand: </span></a><br /><br />APPLE e NIKE . <br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_enOOMI35Xp4/SQrz9_rk-RI/AAAAAAAAAGA/DV2bKNnWPqc/s1600-h/Apple-logo2.gif"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 120px; height: 90px;" src="http://4.bp.blogspot.com/_enOOMI35Xp4/SQrz9_rk-RI/AAAAAAAAAGA/DV2bKNnWPqc/s200/Apple-logo2.gif" alt="" id="BLOGGER_PHOTO_ID_5263287360927627538" border="0" /></a><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQrz-ClmBhI/AAAAAAAAAGI/AL0-LAfQOAI/s1600-h/Nike_logo.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 120px; height: 90px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQrz-ClmBhI/AAAAAAAAAGI/AL0-LAfQOAI/s200/Nike_logo.jpg" alt="" id="BLOGGER_PHOTO_ID_5263287361707836946" border="0" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7296480831629220831-2607062593388759946?l=imo-ndi-imo.blogspot.com' alt='' /></div>imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.com0tag:blogger.com,1999:blog-7296480831629220831.post-63938108932291260082008-10-29T03:00:00.001-07:002008-10-30T10:31:59.474-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQnuDFaT46I/AAAAAAAAAE8/G8KGh62KEhk/s1600-h/IMG_1569.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 313px; height: 164px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQnuDFaT46I/AAAAAAAAAE8/G8KGh62KEhk/s200/IMG_1569.JPG" alt="" id="BLOGGER_PHOTO_ID_5262999376318686114" border="0" /></a><br />sotto un occhio vigile e fotografico.<br /><br /><div><br /><br /><div><br /><br /></div><div><br /><br />ci raduniamo e....<br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_enOOMI35Xp4/SQjg_4eQ4XI/AAAAAAAAADk/rPG8icsdKjE/s1600-h/IMG_1578.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 240px;" src="http://2.bp.blogspot.com/_enOOMI35Xp4/SQjg_4eQ4XI/AAAAAAAAADk/rPG8icsdKjE/s320/IMG_1578.JPG" alt="" id="BLOGGER_PHOTO_ID_5262703552678125938" border="0" /></a><br /><br />breve brainstorming per sistemare le idee<div>ancora un po confuse.<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_enOOMI35Xp4/SQnkCXbHyWI/AAAAAAAAAEE/08wCsXgQfQQ/s1600-h/IMG_1580.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 142px;" src="http://4.bp.blogspot.com/_enOOMI35Xp4/SQnkCXbHyWI/AAAAAAAAAEE/08wCsXgQfQQ/s320/IMG_1580.JPG" alt="" id="BLOGGER_PHOTO_ID_5262988368857778530" border="0" /></a><br /><br /><br /><br /><br /><br /></div><div><br /><br /><br /><br />L'ORDINE è TUTTO:</div><div> </div><div>Tutto il materiale raccolto fin ora viene<br />assemblato e minuziosamente sistemato nel nostro tacquino|libro , rifinito con cura certosina da mani femminili.<div><br /><br /></div></div><div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_enOOMI35Xp4/SQnkCue8eMI/AAAAAAAAAEM/9H58XbrRY2E/s1600-h/IMG_15657.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 240px; height: 283px;" src="http://2.bp.blogspot.com/_enOOMI35Xp4/SQnkCue8eMI/AAAAAAAAAEM/9H58XbrRY2E/s320/IMG_15657.jpg" alt="" id="BLOGGER_PHOTO_ID_5262988375047829698" border="0" /></a></div> <img style="width: 240px; height: 283px;" src="http://4.bp.blogspot.com/_enOOMI35Xp4/SQjX6gMbb1I/AAAAAAAAADc/qWYLEolzoho/s320/IMG_1564.JPG" /><div><br />Attraverso piattaforme come GOOGLE - YOU TUBE - LAST.F<div> </div> M-FLICKR_Possiamo rende<div> </div>rci conto di quale sia la risposta digitale alla domanda fatta anche per le strade di milano.</div></div><div><div>Digitando la parola "passion" e semplicemente osservando q<div> </div> <div> </div> uelli che sono i risultati nella prima pagina di ognuno di questi motori di ricerca,la scala è molto ampia e spazia su temi come musica , film, cibo, fotogra<div> </div> <div> </div>fia,sentimenti e ABBIGLIAMENTO.<div> <div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_enOOMI35Xp4/SQnlWS-wHZI/AAAAAAAAAEk/H6mCUSspi8w/s1600-h/IMG_1598.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 353px; height: 151px;" src="http://1.bp.blogspot.com/_enOOMI35Xp4/SQnlWS-wHZI/AAAAAAAAAEk/H6mCUSspi8w/s320/IMG_1598.jpg" alt="" id="BLOGGER_PHOTO_ID_5262989810774056338" border="0" /></a></div> </div> <div> </div> </div><div><div> </div> <div> </div> </div><div><div> <div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_enOOMI35Xp4/SQnkDrI66pI/AAAAAAAAAEc/iUPxGLqdpF8/s1600-h/IMG_1589.jpg"><br /></a></div> </div> </div><br /><div> </div> <div> </div><br /><div> </div> <div> </div><br /><div> </div> <div> </div> <div> </div><br /><div> </div> <div> </div><br /><br /><br /><br /><div> </div><br /><div> </div>Attenendoci ai grafici ottimizzati dall'indiscussa abilità statistica di Matteo Sangalli ,inerenti alle interviste metropolitane( A BREVE POSTATI SU QUESTO BLOG) notiamo 2 cose principalmente:<div><br /></div><div style="font-style: italic;"><span style="font-size:130%;">a) se si chiede passione , ci viene disegnato un cuore all'36 % dei casi</span></div><div style="font-style: italic;"><span style="font-size:130%;">b) se si chiede di disegnare un mar</span><span style="font-size:130%;">chio verso il quale ci sia una "passione" o comunque fedeltà</span></div><div style="font-style: italic;"><span style="font-size:130%;">i più disegnati sono NIKE ed APPLE(oltre a svariati altri marchi di moda ed abbigliamento vario).</span></div><div><img style="width: 327px; height: 155px;" src="http://4.bp.blogspot.com/_enOOMI35Xp4/SQjkd9J2pYI/AAAAAAAAAD0/CUiKuYx8KGc/s320/IMG_1579.JPG" /></div><div>Tutto questo porta il gruppo ad effettuare una ricerca a riguardo che verterà attorno proprio a questi 2 brand ,che senza ombra di dubbio sono stati perfettamente in grado di entrare a pieno titolo nella " top ten" dei marchi piu fidelizzanti, e rispetto ai quali gravitano molte aspettative e in alcuni casi una sorta di culto , che costringe lo stesso marchio a dover costantemente sorprendere ,o perlomeno valorizzare il piu possibile i propri prodotti in una spasmodica ricerca dell'effetto "wow".<br /></div></div><div><div><br /></div><div><br /></div></div><div><br /></div><div><br /></div><div><br /></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7296480831629220831-6393810893229126008?l=imo-ndi-imo.blogspot.com' alt='' /></div>imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.com0tag:blogger.com,1999:blog-7296480831629220831.post-71183313908503775222008-10-28T10:53:00.000-07:002008-10-30T11:07:30.763-07:00<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_enOOMI35Xp4/SQnxm9Zpm8I/AAAAAAAAAFE/QkaGXIEaHmw/s1600-h/IMG_1560.JPG"><br /></a> per le strade di milano...<br /><div><br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdX1RfokkI/AAAAAAAAABI/B-A1GNSvazg/s1600-h/P1050107.JPG"><img style="width: 318px; height: 244px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdYLSE4YaI/AAAAAAAAABQ/6LOsSWg-0S8/s320/IMG_1552.JPG" /></a><br /><div><img style="width: 323px; height: 240px;" src="http://4.bp.blogspot.com/_enOOMI35Xp4/SQdYjjWUKuI/AAAAAAAAABY/Tiq6eeLrXRw/s320/IMG_1557.JPG" /><br />nei negozi<br /></div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdX1RfokkI/AAAAAAAAABI/B-A1GNSvazg/s1600-h/P1050107.JPG"><img src="http://2.bp.blogspot.com/_enOOMI35Xp4/SQdUXBAAIzI/AAAAAAAAAAw/SucKpcL0Pv0/s320/IMG_1556.JPG" /></a><br /><div><img src="http://1.bp.blogspot.com/_enOOMI35Xp4/SQdSNq89IRI/AAAAAAAAAAo/lY1_0yOgL1g/s320/IMG_1553.JPG" /></div> <div><br /><div style="text-align: justify;">I risultati della nostra intervista..su post-it<br /></div><br /></div><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdX1RfokkI/AAAAAAAAABI/B-A1GNSvazg/s1600-h/P1050107.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 282px; height: 211px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdX1RfokkI/AAAAAAAAABI/B-A1GNSvazg/s320/P1050107.JPG" alt="" id="BLOGGER_PHOTO_ID_5262271262346482242" border="0" /></a> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdXIBWNcuI/AAAAAAAAABA/6LOvDq7CUc0/s1600-h/P1050109.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 283px; height: 212px;" src="http://3.bp.blogspot.com/_enOOMI35Xp4/SQdXIBWNcuI/AAAAAAAAABA/6LOvDq7CUc0/s320/P1050109.JPG" alt="" id="BLOGGER_PHOTO_ID_5262270484917875426" border="0" /></a></div><div><br /></div><div><br /></div><div><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />LA<br />PASSIONE :<br /></div><div><div>qui di seguito elenco i vari step che faremo durante il corso di questo workshop :<br /><br />STEP1_brainstorming su un tacquino</div><div>STEP2_cosa ne pensa la gente della passione?</div><div><span class="Apple-style-span" style="font-size:small;">(disegnate su un post it qualcosa che per voi rappresenta proprio questo.)</span></div><div>Riscontriamo parecchi NO GRAZIE e molti NON SONO CREATIVO ,qualcuno addirittura teme una brutta figura e si rifiuta; altri colti di sorpresa ,fra lo stupore e la vergogna sviano con risposte poco educate. Noi non ci lasciamo scoraggiare...</div><div><br /></div><div>STEP3_cosa ne pensano i nuovi media ?</div><div><span class="Apple-style-span" style="font-size:small;">(inseriamo la parola "passion" in : youtube-google-last.fm-flickr)</span></div><div><br /></div><div><span class="Apple-style-span" style="font-size:medium;">STEP4_ok ,ora noi cosa possiamo dire a riguardo?</span></div><div><br /></div><div><br /></div><div><br /><br /><br /><div><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_enOOMI35Xp4/SQnxoRagCTI/AAAAAAAAAFU/vZ5OKAHeMtg/s1600-h/IMG_1589.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 274px; height: 153px;" src="http://1.bp.blogspot.com/_enOOMI35Xp4/SQnxoRagCTI/AAAAAAAAAFU/vZ5OKAHeMtg/s200/IMG_1589.jpg" alt="" id="BLOGGER_PHOTO_ID_5263003313730750770" border="0" /></a></div></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7296480831629220831-7118331390850377522?l=imo-ndi-imo.blogspot.com' alt='' /></div>imohttp://www.blogger.com/profile/01215698986021736208noreply@blogger.com1